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Gio Goi emerged from the dance
revolution which swept over Britain in the 80s and 90s, and
soon became the label key influential figureheads in the music
and media industries wanted to wear, with the likes of The
Happy Mondays, Blur and Oasis as their ambassadors. A new
brand with style and credibility for those in the know;
Gio-Goi was born. Vivienne Westwood cited the brand as an
inspiration, as it was voted best selling label by The Face
magazine. Current holder of the Drapers ‘Fashion Brand of The
Year’ Award, British label Gio-Goi is famously worn by a new
generation of Brit Rock stars, including Tom Meighan frontman
of Kasabian, soul sensation Amy Winehouse and the Arctic
Monkeys. With its exciting fusion of rock with fashion; rock
star pals and library of late night tales, the brands cool
swagger is as authentic as it gets, and has been duly
recognised with Cool Brand status, the organisation which
recognises Britain’s leading brands, as cited from expert and
consumer opinion. The considerable strength of innovative,
fashion forward collections produced each season, has spurned
the dramatic increase of Gio-Goi’s international distribution
and presence, enabling it to be on the way to becoming a
global brand. Gio-Goi is synonymous with everything rock
‘n‘roll. It is a label about youth culture and attitude and
the clothing collections across men’s and women’s reflect
this. The brand’s philosophy strives to evoke excitement with
everything they put their stamp on. |
