In 1949, Kihachiro Onitsuka established Onitsuka Tiger, the forerunner of ASICS. It began with a commitment to promoting youth health and went on to play a part in most major Olympic games. The famous Tiger stripes are synonymous with sporting triumph.
Throughout its 60-year history Onitsuka Tiger has produced Olympic gold-winning sports shoes and become an iconic, global ‘sports-fashion’ brand with a unique Japanese heritage.