Superdry

Superdry Clothing was founded in 2003 and is one of the fastest growing brands in the UK. It started in Cheltenham as Laundry Athletics and eventually opened its first store under the Superdry name in Covent garden, London. The popularity of the brand grew rapidly and David Beckham being seen wearing the signature OSAKA T-shirts and BRAD leather jacket served to fuel its growth. In 2008 a nationwide expansion of the brand took place, with stores opening in major cities all over the UK. Before the expansion, Superdry clothing was sold only in the London store, House of Frasier concessions and Cult stores. Superdry clothing is now sold in over 20 countries, and focuses on providing high quality directional products. The products fuse vintage americana fabrics with japanese inspired graphics