Evisu

Evisu was formally born in Osaka, Japan in 1991 - the brainchild of tailor and vintage denim junkie Hidehiko Yamane. His disappointment with mass-produced modern jeans led him to revolutionize the business by amassing ancient, antiquated machinery to faithfully reproduce vintage-style jeans. The selvage denim he reintroduced into the world began as more of a labor of love than a commercial venture, but captured the imagination of the detail-obsessed Japanese fashion cognoscenti. This spurred a revival of interest in vintage, high-end denim which has since spread across the world and revitalized an entire industry. Evisu have a fanatical devotion to quality and authenticity, while maintaining a sense of humor and irreverence.