adidas Originals
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With a holistic offering in products and communications, adidas Originals speaks to and engages the youth audience in authentic, creative and new ways with the "Celebrate Originality" philosophy.
Adi Dassler was inspired by a single idea when he made his first shoes. His vision was to provide every athlete with the best footwear for his respective discipline. 700 patents and other industrial property rights worldwide are proof of his permanent quest for perfection.
Adi's idea is still alive, also in the Sport Style division of today. The cornerstone of the Sport Style division is adidas Originals: the original lifestyle brand, born in sport heritage but living in contemporary lifestyles. Symbolized by the Trefoil, its biggest strength and point of difference is the ability to be a relevant part of people’s lives, whatever lifestyle they have: skater, rocker, artist, musician, sneakerhead, sports fan, etc.
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Featured products under "adidas Originals"
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